Fpw.be provides a range of digital marketing services that can be tailor-made to benefit any web business in the online casino sector. These include landing page conversion, Pay Per Click (PPC) advertising, Search Engine Optimization (SEO) and social media marketing. Below, discover more about the services from www.fpw.be.
Landing Page Conversion
One common mistake that web-based companies make is neglecting their landing page conversion. You see, when you put so much effort into trying to make as many people visit your site as possible only for them to exit straight away, it equates to lost business and often wasted advertising funds.
Whether you want your visitors to sign up or download your software, landing page conversion makes sure that your website is fulfilling its true potential.
Pay Per Click (PPC) Advertising
PPC is a popular model of internet marketing whereby an advertiser (in the form of a casino website) pays a small amount every time their advertisement is clicked. In most cases, the advertisement which has been placed will be leading to a landing page or homepage of the website. This, in a way, is a means of buying real traffic for your website.
The clickable adverts can be placed anywhere online, but the most common placement is on internet search engine results pages such as Google. The ads for PPC marketing can correspond to relevant keywords in order to attract potential customers already searching for casino-related search terms.
Search Engine Optimization (SEO)
SEO is a general term used in digital marketing that refers to how well your website ranks on search engine results pages when relevant search terms are entered into the likes of Google.
For example, if you are running a blackjack site aimed at players in the Netherlands, you’ll want your site to appear on the first page of Google for keywords like ‘blackjack Holland’ or ‘Dutch online casinos’ (etc.) Of course, this is much easier said than done, and there are a multitude of factors that can influence your website’s online presence.
Our SEO services include keyword optimization, adding new, SEO-friendly content, creating backlinks, improving page load speeds and much more.
Social Media Marketing
Ensuring that your company has a presence on social media has many benefits. Firstly, a good following on platforms like Facebook and Twitter validate your company’s brand, creating trust amongst players and potential new players (which is extremely important in the online casino sector).
Also, social media is an excellent way of communicating with your audience, building a local community and generating new traffic and additional leads to your main website.